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Industry Insights
Expert opinions, trends, and tips to stay ahead in the ever-evolving creative landscape.
AI Slop is Killing the Internet
The internet wasn’t always a feed of recycled trends, bot-written comments, and AI-generated noise. It used to feel human, but somewhere along the way, content stopped being made for people and began being mass-produced for algorithms. Why?
Create More, Consume Less
Why can’t we sit alone in a room anymore without checking our phones? We’ve forgotten that boredom isn’t the enemy, it’s the spark. When we stop consuming, we start creating.
Cracker Barrel Turns Their Nostalgic, Iconic Brand Into Corporate, Boring Trash
Not again! This minimalism scheme has to be some kind of sick joke. Cracker Barrel's new logo announcement is part of a larger brand refresh attempt, learn more about it here.
When a Foul Ball Becomes a Branding Home Run: What Coors Light’s Viral Can Teaches Us About Reactive Marketing
Read how Coors taught a masterclass in reactive marketing, brand storytelling, and how to turn an unplanned moment into advertising gold.
The Death of Color: Why Modern Design is Losing Its Soul
Are brands playing it too safe? Learn why embracing bold design can set you apart in a sea of sameness.
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Navigating the TikTok Ban: What Businesses and Creators Need to Know
With the platform’s future uncertain, staying flexible and embracing new platforms will be key to reaching target audiences and achieving marketing goals.
Snackable Video Content: Transforming Social Media Marketing
These "snackable" videos have become the most effective way to engage audiences, go viral, and create meaningful connections for businesses and brands online.
Liquid Death Water: Branding Lessons from a Killer Campaign
A strong brand isn’t just about having a great product—it’s about creating an identity, telling a story, and connecting with your audience in a meaningful way.
Rebrands Done Right: 5 Companies That Nailed Their New Look
Here are five companies that recently set the stage for future success through effective rebranding projects.
When Minimalism Misses the Mark: Lessons from Jaguar’s Logo Rebrand
Jaguar’s recent rebrand seems to have swapped its roar for a whimper. In their quest to modernize, Jaguar has effectively traded in personality for simplicity.
How Did Trump Win the Election? Our Answer Might Surprise You (or Maybe Not)
Old media is dead. What was it that kept Trump at the top of voters' minds when it was time to cast their ballots?
A Marketing Lesson from Wendy's Krabby Patty Meal
How did Wendy’s use creative marketing and branding to get me and countless others to buy their Krabby Patty Kollab meal?
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Vivid Recognized as a Top Graphic Design Company in the U.S.
This recognition was given to us from DesignRush, a platform that ranks agencies across a variety of categories.
Vivid Named A Top Video Production Company
This recognition comes from Pandia, a hub who ranks agencies for different categories all over the world.
Elevate Your Property Listings With Our Real Estate Services
See our all-in-one real estate marketing services with examples, designed to make your property listings shine.
Is Twitter Going Bankrupt? Here's What You Need to Know
Gain some insight into the implications for users and investors, with tips from us on how to navigate the evolving social media landscape.
Bridging the Brand Canyon & Amplifying Your Brand
What is the 'Brand Canyon'? It's that gap between small businesses and the more-polished corporate giants they compete with.
The Hues you Use: How Color Impacts Branding
Read about the immense power colors wield in branding, influencing the emotions and behaviors of consumers.