April 24, 2023

Design trend for 2023 and Beyond: Maximalism

Recently there has been a rise in the popularity of maximalism in graphic design. Maximalism can be defined as an approach to design that embraces excess, chaos, and the use of bold colors, patterns, and textures. It's an anti-minimalist movement that centers around the idea that more is more. In this blog post, we'll explore what maximalism in graphic design is, how it differs from minimalism, and some tips for incorporating maximalism into your designs.

So what is Maximalism in Graphic Design?

Maximalism in graphic design is characterized by the use of vibrant colors, intricate patterns, and multiple textures. It embraces excess and celebrates the unconventional, often taking inspiration from art movements such as Pop Art, Art Nouveau, and Surrealism. Maximalist designs often feature a collage-like aesthetic, combining various elements to create a visually striking composition. Recently even logo designs have been trending more toward maximalism after a long stretch of clean, minimalist sans-serif choices.

Below you can see one example logo that changed its approach to be more maximalist.

Burberry recently changed from a minimalist logo approach.

How is Maximalism Different from Minimalism?

Minimalism, the opposite of maximalism, is characterized by simplicity and a pared-down aesthetic. Minimalist designs often use a limited color palette, simple typography, and plenty of negative space. With the rise of minimalism in the past few years, the trends are now turning to more maximalist designs to combat the white, lifeless minimalist designs. Maximalism embraces complexity where minimalism embraces simplicity. 

While minimalism is often associated with a more modern and sleek aesthetic, maximalism is associated with a more eclectic and whimsical style. Maximalism is not just about using lots of colors and patterns, but rather about creating a design that is visually interesting and has depth.

Popular maximalist style, left poster by Paula Scher.

Tips for Incorporating Maximalism into Your Designs

Experiment with color:

Maximalism is all about embracing bold and vibrant colors. Don't be afraid to mix and match colors in unexpected ways. Use contrasting colors to create a dynamic visual effect. Here at Vivid, we sure do love color.

Embrace patterns:

Maximalist designs often incorporate multiple patterns. When using patterns, make sure they complement each other and don't clash.

Mix textures:

Maximalism is about creating depth and visual interest. Mixing textures and adding effects can add a tactile element to your design. We incorporated textures into our label design project for BoneYard Brewery.

Don't be afraid to layer:

Maximalist designs often feature a collage-like aesthetic. Layering different elements, such as images, typography, and patterns, can create a visually interesting composition.

Use typography creatively:

Maximalism is all about embracing the unconventional. Use typography creatively by experimenting with different fonts, sizes, and colors.

Colors, patterns, fonts: Maximalist design keeps things interesting.

In conclusion, maximalism in graphic design is an exciting and dynamic approach that celebrates excess and embraces the unconventional. The rise of maximalism is largely due to the overuse of simplification and minimalism in graphic design in the past few years.

By experimenting with color, patterns, textures, and typography, you can create designs that are visually striking and have more depth. Try incorporating some maximalist elements into your next design project and see where it takes you! Learn more about the history of maximalism in this blog post by Paul Twa.

If you're looking to rebrand or create some maximalist assets for your brand, reach out to us today and we'll create something unique for you!